Long-term Care Insurance & Planning

Our guest blog at Basil & Spice was picked up by the Wall St. Journal Online.  Take a look!

The January 2008 National Edition of Agent’s Sales Journal ran our response to the following question: What is your expert prediction on sales of long-term care insurance for 2008 and beyond?  A Peek at 2008 - Experts’ Predictions on Market Performance in the New Year ran our answer, along with the answer of Jesse Slome, the Executive Director of the American Association of Long Term Care Insurance.

Here’s some of what this blogger predicted: 

“New sales remain extremely disappointing, yet I remain rationally optimistic of the long-term viability of the LTCI industry… Obtaining consumer awareness was the battle two decades ago, but it no longer needs to be fought. Consumers are aware, yet they’re not buying. So, instead of beating a dead horse, the LTCI industry needs a credibility-building campaign for agents and consumers. Both groups have been scarred by the reality of rate increases, companies fleeing the market, and other concerns…  [Read the rest of our answer and the rest of the article here.]